History
Simba is a German company founded in 1982 by Fritz Sieber. Together with his son and with only five employees, it has grown rapidly through the acquisition of prestigious brands such as Eichhorn, Schuco, Majorette and Smoby.
Today, under the name Simba Dickie Group, it employs 3,700 people, is one of the top five companies in the toy industry, and in addition to its headquarters in Frankfurt, has opened offices in France and Hong Kong as well as an extensive production network worldwide.
The company’s philosophy has always been “We love making toys.” In particular, the safety and tolerability aspects of the products are highly valued, so special care is given to the choice of construction materials.
Simba Toys
Simba is a licensee of brands such as Disney, Star Wars, Hello Kitty and Masha and Bear.
Created to meet the needs of infants, toddlers to older kids, its catalog products, more than 4,000 in number, include puzzles, wooden trains, action figures, models, plush toys and educational games. Under the Smoby brand, it produces beautiful playhouses for children.
The quest for quality is most noticeable in the production of Schuco’s retro-designed cars, Eichhorn’s toy trains, and Heros’ wooden constructions. These are true technological marvels built with fine materials, and, above all, safe.
